{"id":219,"date":"2014-10-30T15:12:25","date_gmt":"2014-10-30T14:12:25","guid":{"rendered":"http:\/\/blog.masaltos.com\/?p=219"},"modified":"2018-07-09T15:36:14","modified_gmt":"2018-07-09T13:36:14","slug":"los-zapatos-que-hacen-mas-altos-a-cruise-y-sarkozy","status":"publish","type":"post","link":"https:\/\/masaltos.com\/blog\/2014\/10\/30\/los-zapatos-que-hacen-mas-altos-a-cruise-y-sarkozy\/","title":{"rendered":"Los zapatos que hacen m\u00e1s altos a Cruise y Sarkozy | The shoes that make Sarkozy and Cruise 7 cm taller"},"content":{"rendered":"
\n

La firma sevillana de zapatos con alzas vender\u00e1 este a\u00f1o 13.000 pares, m\u00e1s de la mitad de ellos en el exterior<\/strong>.<\/p>\n

The height increase men shoes brand will sell this year about 13.000 pairs: more than 50 % of them abroad<\/strong><\/p>\n

El mundo de la empresa es tan complejo que en numerosas ocasiones un golpe del destino es mucho m\u00e1s efectivo que cualquier campa\u00f1a de m\u00e1rketing para darse a conocer. Eso es lo que le sucedi\u00f3 a una pyme espa\u00f1ola hace unos a\u00f1os con la publicaci\u00f3n de unas fotos de dos parejas conocidas a nivel mundial, en las que los varones parec\u00edan haber crecido milagrosamente varios cent\u00edmetros hasta rozar la altura de sus acompa\u00f1antes.<\/p>\n


\nThe business world is so complicated that sometimes luck or destiny can be more effective than any marketing campaign. That\u2019s what happened to a Spanish PYME some years ago: in fact, they posted some pictures of two couples famous all over the world, which men seemed to be quite taller than the normal, at the point they could reach their respective ladies.
\n<\/span><\/p>\n

Eran Nicolas Sarkozy y Carla Bruni, por un lado; y Tom Cruise y Katie Holmes, por otro. Pronto trascendi\u00f3 en las redes sociales que el responsable del milagro era Masaltos.com, una firma sevillana que comercializa a trav\u00e9s de internet zapatos con alzas de siete cent\u00edmetros, fabricados por la ense\u00f1a italiana Bertulli.<\/p>\n


\nWe are talking about Nicolas Sarkozy and Carla Bruni on one side: on the other side, the couple is represented by Tom Cruise and Katie Holmes. Fastly the news was shared in the social networks and we discovered that the miracle was actually due to Masaltos.com. Made by the Italian house production Bertulli, the sevillian brand sells in internet special shoes to increase the height.
\n<\/span><\/p>\n

Aquello fue un espaldarazo para la compa\u00f1\u00eda fundada en 1994 por Andr\u00e9s Ferreras, quien vive en la capital hispalense, pero que naci\u00f3 en Le\u00f3n y tiene alma alemana tras pasar dos d\u00e9cadas en el pa\u00eds centroeuropeo, donde desempe\u00f1\u00f3 cargos directivos en diferentes compa\u00f1\u00edas e instituciones. A su regreso, mont\u00f3 este peculiar negocio que, adem\u00e1s, es la decana de las empresas online en Andaluc\u00eda.<\/p>\n


\nThat was an incredible recognition for the Company founded in 1994 by Andr\u00e9s Ferreras who presently lives in Seville. Born in Leon, Andr\u00e9s spent two decades in Germany, where he was working as Manager of different companies and institutions.<\/p>\n

We he decided to go back to Spain, he created this peculiar business which is the senior member of Andalusia online enterprises.
\n<\/span><\/p>\n

Pese al desplome del consumo nacional, prev\u00e9 cerrar 2013 con mejores n\u00fameros que el ejercicio pasado. El motivo es el elevado crecimiento que est\u00e1 logrando en el extranjero. De hecho, por primera vez en su historia las ventas internacionales superar\u00e1n a las locales. As\u00ed, espera comercializar m\u00e1s de 13.000 pares de zapatos frente a los 12.000 de un a\u00f1o antes. Con m\u00e1s de 140 modelos diferentes y unos precios que oscilan entre 90 y 250 euros, su meta es lograr una facturaci\u00f3n cercana al mill\u00f3n y medio. De esta cifra, algo m\u00e1s del 50% procede del exterior.<\/p>\n


\nDespite the enormous national commercial trade deficiency, he foresees selling more during this 2013: the motivation of this growth is the increase the company is having abroad. In fact, it\u2019s the first time the international deliveries surpasses the national ones. Andr\u00e9s is confident he can commercializes more than 13.000 pair of shoes, compared to the 12.000 he sold the year before. More than 140 models and a price ranking which goes between 90 and 250 euros, Masaltos.com wants to reach one million and half euros invoice and more than 50 % of it comes from abroad.
\n<\/span><\/p>\n

\u00abEs algo ins\u00f3lito; hace cuatro a\u00f1os las exportaciones apenas supon\u00edan el 17% y la tendencia es que aumenten. Adem\u00e1s de nuestras plazas m\u00e1s consolidadas en Europa, tambi\u00e9n estamos vendiendo en Latinoam\u00e9rica, Asia, EEUU e incluso hemos tenido encargos desde Australia y Nueva Zelanda\u00bb, explica Ferreras a EXPANSI\u00d3N.<\/p>\n


\n\u201cIt\u2019s something unusual; some years ago the exportations were close to the 17 % but the idea was to keep growing. In addition to ours consolidate European destinations, we are selling also in South America, Asia, USA and we have received few orders from Australia and New Zeland too\u201d, explains Ferreras to EXPANSI\u00d3N.
\n<\/span><\/p>\n

Un repunte con un m\u00e9rito a\u00f1adido dado que en su negocio el boca-oreja no funciona y que, de hecho, la tienda que posee en la capital andaluza supone un porcentaje muy peque\u00f1o de las ventas. \u00abEs nuestro gran problema, porque sabemos que ning\u00fan hombre le va a decir a otro que usa calzado con alzas. Incluso tenemos padres e hijos que nos compran y entre ellos no lo saben\u00bb.<\/p>\n


\nAnd all acquires more value if we consider that in this case the word of mouth is not very effective, as the shop located in the andalusian city only represents a small slice of the entire cake. \u201cThis is our problem: we know that no one is going to tell that he\u2019s wearing height increase shoes. We have had cases of family members, as father and son, which were buying our products and any of them knew about the other.\u201d
\n<\/span><\/p>\n

Entre sus usuarios figuran pol\u00edticos, empresarios, ejecutivos, deportistas, cantantes, periodistas y actores. Pese a que desde Masaltos.com mantienen en secreto su lista de clientes -\u00abjunto a la calidad, nuestra m\u00e1xima es la discreci\u00f3n y la confidencialidad\u00bb-, algunos nombres famosos han trascendido, adem\u00e1s de los ya mencionados Sarkozy y Cruise, como los del tambi\u00e9n actor Andy Garc\u00eda, el dise\u00f1ador Karl Lagerfield, el cantante Manolo Escobar o los expresidentes espa\u00f1oles Jos\u00e9 Mar\u00eda Aznar y Felipe Gonz\u00e1lez.<\/p>\n


\nHis customers: politicians, entrepreneurs, managers, singers, athletes, reporters, actors. Even though Masaltos.com maintains its customers identity in secret -\u201cwe offer not just quality, but also discretion and confidentiality\u201d- some famous names has come out, as Sarkozy and Cruise, but also the actor Andy Garc\u00eda, the stylist Karl Lagerfeld, the singer Manolo Escobar or the Spanish ex-presidents Jos\u00e9 Mar\u00eda Aznar and Felipe Gonz\u00e1lez.
\n<\/span><\/p>\n

Uno de los pilares de su crecimiento es la respuesta que est\u00e1 obteniendo en Amazon. Para debutar en la mayor tienda online del mundo eligi\u00f3 la versi\u00f3n alemana, en la que empez\u00f3 en 2010 a vender sus productos despu\u00e9s de un proceso de certificaci\u00f3n sumamente laborioso y complejo. Tras el \u00e9xito obtenido, hizo lo propio en las webs de Amazon en Gran Breta\u00f1a, Francia, Italia y Espa\u00f1a.<\/p>\n


\nOne of the key of this growing is the success the idea is having on Amazon.<\/p>\n

After a long and complex certification process, the enterprise has chosen the german version to debut in the biggest online shop. The acceptation was positive; then the same process was made for other countries as United Kingdom, France, Italy and Spain.
\n<\/span><\/p>\n

Su pr\u00f3ximo objetivo es abrir una tienda f\u00edsica en Hong Kong y distribuir hacia Asia, donde Ferreras considera que hay un enorme potencial, especialmente en China y Jap\u00f3n. Los expresidentes Jos\u00e9 Mar\u00eda Aznar y Felipe Gonz\u00e1lez logran ‘crecer’ 7 cent\u00edmetros gracias a este calzado.<\/p>\n


\nHis next goal to reach is opening a shop in Hong Kong to sell and delivery in Asia, where Ferreras considers there is an enormous potential, especially in China and Japan. The ex-presidents Jos\u00e9 Mar\u00eda Aznar and Felipe Gonz\u00e1lez increase their height 7 cm wearing these shoes.
\n<\/span><\/p>\n

Fuente:Masaltos.com, los zapatos que hacen m\u00e1s altos a Cruise y Sarkozy,Directivos.-Econom\u00eda y empresa Expansi\u00f3n.com<\/a><\/p>\n<\/div>\n

Ir a la tienda online<\/a> | Go to our online store<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La firma sevillana de zapatos con alzas vender\u00e1 este a\u00f1o 13.000 pares, m\u00e1s de la mitad de ellos en el exterior. The height increase men … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"_joinchat":[],"footnotes":""},"categories":[987,5],"tags":[175,177,197,286,372,377,397],"class_list":["post-219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curiosidades","category-prensa","tag-empresa","tag-empresas-internacionalizadas","tag-expansion","tag-moda","tag-sarkozy","tag-sevilla","tag-tom-cruise","masonry-post","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/masaltos.com\/blog\/wp-json\/wp\/v2\/posts\/219"}],"collection":[{"href":"https:\/\/masaltos.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masaltos.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masaltos.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masaltos.com\/blog\/wp-json\/wp\/v2\/comments?post=219"}],"version-history":[{"count":1,"href":"https:\/\/masaltos.com\/blog\/wp-json\/wp\/v2\/posts\/219\/revisions"}],"predecessor-version":[{"id":1561,"href":"https:\/\/masaltos.com\/blog\/wp-json\/wp\/v2\/posts\/219\/revisions\/1561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masaltos.com\/blog\/wp-json\/wp\/v2\/media\/224"}],"wp:attachment":[{"href":"https:\/\/masaltos.com\/blog\/wp-json\/wp\/v2\/media?parent=219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masaltos.com\/blog\/wp-json\/wp\/v2\/categories?post=219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masaltos.com\/blog\/wp-json\/wp\/v2\/tags?post=219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}